Marketing with taste,engineered forthe age of AI.

VABÉNÉ is a boutique consultancy for founders and CEOs who intend to be chosen, not just found. We shape the strategy, the brand and the AI-ready marketing system behind them.

Led personally by Nik Filimonov.

Book an introductionHow we work
Hyperion Limassol: brand, website and launch for the 143-metre wheel at the Old Port.

Selected clients

AI made marketing abundant. Distinction is now the scarce asset.

  • Judgement before tools

    We decide what to say, and to whom, before deciding what to automate. Most AI programmes fail on the first question, not the second.

  • Taste is a strategy

    When anyone can generate a campaign in minutes, craft is how a company is recognised, trusted and remembered.

  • Systems that compound

    Strategy, brand and operations are designed as one, so every quarter of work builds on the last instead of starting over.

Four practices, one point of view.

Most clients start with one and stay for the next. Each is led by a senior person, never handed down to juniors.

Positioning & NarrativeDecide what you stand for, and say it so the market repeats it.

What you get

  • Stakeholder and customer interviews
  • Market and competitor map
  • Positioning and value narrative
  • Messaging for every audience in the buying group
  • A go-to-market brief your team can act on

Three to four weeks. The usual first step.

Brand & FlagshipA name, an identity and a website that look like the leader you intend to be.

What you get

  • Naming and verbal identity
  • Visual identity and brand book
  • Flagship website, written and designed to convert
  • Launch and PR support

Eight to sixteen weeks, depending on scope.

See it in Hyperion Limassol
AI Marketing Operating ModelRebuild how your team, content and data work, so AI makes you sharper, not louder.

What you get

  • Review of team, workflows, data and tools
  • AI-assisted content production with human editorial control
  • Visibility in search and in AI assistants
  • Measurement that connects marketing to pipeline
  • A sequenced roadmap for the next two quarters

A four-week review, then optional build-out.

See it in EPAM Anywhere
Fractional CMOSenior leadership of strategy, team and agencies, without a full-time hire.

What you get

  • Ownership of the marketing plan and budget
  • Hiring, coaching and agency management
  • Board-level reporting in commercial terms
  • A weekly working session with the CEO

Monthly, with a minimum of one quarter.

Selected work

See all work

How an engagement runs

  1. Listen

    Interviews with your leadership, sales and customers. We find out what the market already believes about you.

  2. Decide

    One clear position, one audience to win first, one story. Written down and agreed before anything is produced.

  3. Design

    Brand, website, content and the operating model that will carry the story, with AI built in where it earns its place.

  4. Deliver

    We launch with your team, measure what moves pipeline, and stay on as long as the work compounds.

Nik Filimonov

Led by Nik Filimonov

Nik has spent more than a decade building marketing for B2B technology companies. At EPAM Systems he led marketing strategy for EPAM Anywhere and was twice recognised with the EPAM Impact Award.

He founded VABÉNÉ with Valeria Ioureva, who leads brand and content, and works with a small circle of senior partners in design and search. Every engagement has Nik in the room.

About the studio

Start with a conversation.

Thirty minutes, no deck. We will tell you honestly whether we are the right partner for what you are building.

Book an introduction

Or write to nik@vabene.io